Profit Made Simple How to Build a Profitable Fitness Business (with Jono Petrohilos)
How do you go from ranking last in your fitness business to #1 in just one year? The answer is more surprising than you think! In this episode of Profit Made Simple, Dan Henderson interviews Jono Petrohilos, an innovative and successful entrepreneur in the fitness industry. Jono shares his journey of building a profitable business that is independent of him. Starting as a boot camp instructor, Jono saw an opportunity to create additional revenue streams. However, he faced challenges and realised he needed to take responsibility for his success. Jono invested in self-development, attending courses and conferences and seeking mentorship. Within a year, he went from being ranked 75th to becoming the number one boot camp instructor in the business. Jono then created a comprehensive course tailored for boot camp owners, addressing sales, marketing, workouts, and retention, ultimately leading him to a passive income machine. Listen to this episode to discover Jono's insights and experiences so you can take control of your success.
Our favourite quotable moments:
"Maybe it's not the competition's fault that you suck. Maybe it's your fault you haven't done enough to be better than the competition." - Jono Petrohilos
"Sometimes it's best when you're at your lowest because you're forced to do something." - Jono Petrohilos
"The best rule for entrepreneurism initially is to take a hundred percent responsibility." - Jono Petrohilos
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Jono is the Co Founder and Director at Fitness Education Online, one of the world's largest providers of online continuing education / professional development courses for Fitness Professionals with over 40 registered CEC courses.
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.