In this update edition of WHAT THE TRUCK?!?, host Malcolm Harris is back in the studio with a powerhouse lineup covering freight strategy, logistics tech, industry trust, and driver health — all in one jam-packed episode.
The show kicks off with a fast-moving global freight headlines roundup, breaking down what matters most right now: new Tennessee trucking legislation, volatile U.S.–Mexico cross-border trade dynamics, USPS parcel compliance changes, rising cargo theft risks, and the operational impact of Winter Storm Fern.
From there, Malcolm is joined by Rich Krul, Co-Founder and CEO of Hoplite Logistics, for a deep dive into building a modern brokerage the right way. Rich shares his journey through Coyote Logistics and Traffic Tech, why Hoplite invested early in infrastructure and tech, how they approach cross-border Mexico operations, and why reliability and “no-excuses” service still matter in today’s freight market.
Next up, Blythe Brumleve, host of the Everything Is Logistics podcast, joins the show to unpack what’s really happening behind the headlines. Blythe breaks down why so many companies are struggling to realize ROI from AI and automation, the importance of fixing internal processes before adding tech, why trust is more fragile than ever in freight, and how frontline workers are often left out of critical decisions.
Finally, Malcolm sits down with Dr. Brett Caminez for an in-studio conversation focused on driver and operator health. The discussion covers DOT physicals, posture and mental health, stress management, preventative care, and practical steps transportation professionals can take to stay healthy in a demanding industry.
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