JEREMY CAREY | Don't Believe Your Own Eyes

12 snips

Nov 25, 2025

Jeremy Carey, Founder and CEO of Ironclad, delves into the nuances of modern media. He discusses the 'forgotten audience'—blue-collar men and veterans—who seek authentic storytelling without agendas. Jeremy highlights how our perception is shaped by curated narratives, especially in psychological operations. He emphasizes the importance of maintaining a balance between education and entertainment in content. Plus, he shares insights on navigating AI's impact on media and the future of storytelling.

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ANECDOTE

Botched Sound On A Big Interview

Early on Jeremy and Danny handled every role and even did their own sound on a major interview with Steve Van Doren.
They botched the audio and Jeremy had to personally call and ask to reshoot to make it right.

ANECDOTE

From Hospital Videos To Cinematic Work

Ironclad started on a Canon 7D, making hospital videos to fund bigger creative projects.
They used early revenue to buy gear, get reps, and slowly build their portfolio into higher-stakes work.

INSIGHT

Psyops Are Everywhere

Psychological operations techniques are pervasive across marketing, tech, and even small businesses.
When compounded by state power they become massively influential and potentially deceptive.

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You ever have the feeling what you see on the news and socials is exactly and only what they want you to hear? Yeah, me too. Turns out it's true. Very rarely do you get the full story so you can make your own informed decisions. And, this practice is skewing and distorting the way we view and interact with the world. My guest today, Jeremy Carey – Founder of IRONCLAD, knows exactly what this is about and in his new series (partnered with Shawn Ryan), Target Intelligence: Psyop, they unpack exactly how this is happening in every aspect of life. We talk about what he calls the "Forgotten Audience" and the "Doer Class," the power of telling good stories – accurately, why authenticity is the key to success in an inauthentic world, and understanding the "Education-to-Entertainment" ratio in consuming content.

SHOW HIGHLIGHTS 00:00 - Opening 02:03 - Why Ironclad Exists 03:41 - The Content Attention Crisis 05:03 - The Forgotten Audience 06:31 - Storytelling Without Agendas 08:04 - Authenticity in Modern Media 09:10 - Working with Elite Creators 10:28 - Advice for Creators & Entrepreneurs 11:42 - Early Failures and Lessons 14:01 - God's Will, Hard Work, and Obstacles 17:20 - Getting Reps & Evolving Your Craft 18:17 - Inside the Target Intelligence Series 21:16 - Psychological Operations in Everyday Life 22:53 - Useful Idiots & Hidden Influence 24:26 - Conspiracies, Credibility & "They" 27:05 - The Future of Media Consumption 29:19 - AI Disruption in Film & Branding 31:27 - Masculinity Content & Market Saturation 32:37 - Tools, AI & Adding Value 34:00 - Advertising, Trust & Audience Alignment 36:42 - Serving the Right Audience 39:32 - On-Demand Society & Tech Shifts 41:26 - Upcoming Ironclad Projects 43:51 - Turning Podcasts Into Film Series 45:39 - How to Know What's Real Anymore 48:13 - Deepfakes, Trust & Reputation 50:19 - The Importance of Authenticity 53:27 - Where to Find the Series

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