Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following.
In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.
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