The Panel Marinating in the sauce
20 snips
May 2, 2026 Founders unpack revenue whiplash and the daily sales mood swings that shape decisions. They debate doubling down versus making scary directional changes and the value of marinating on big ideas. Practical distribution tactics come up: SEO, Reddit hand-to-hand fixes, ads, and building YouTube as a system. They also cover social proof, review tactics, and using AI plus network sleuthing to pursue deals.
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Double Down Then Explore Adjacent Channels
- Double down on what's working but also test adjacent channels to change growth trajectory.
- Brian suggests moving slightly adjacent from paid social into partnerships or different ad formats rather than wildly unrelated channels.
Founder Gut Is A Competitive Advantage
- Founder gut matters because being genuinely fired up is a competitive advantage.
- Justin says being personally passionate causes actions and persistence competitors won't match.
Use 'My Gut Is Telling Me' To Decide Quickly
- Communicate decisions as 'My gut is telling me X' to make gray-area choices clearer for your team.
- Jordan uses this phrasing regularly to signal final judgment after hearing others' inputs.