Odd Lots Mark Bergen on Apple's Threat to the Online Ad Industry
5 snips
Nov 3, 2022 Mark Bergen, a Bloomberg reporter and author of "Like, Comment, Subscribe," dives into the shifting online ad landscape. He discusses how Apple's privacy policies are reshaping user data collection and impacting revenue for major tech players. Bergen explores the fierce competition from platforms like TikTok and the clash between privacy and profit in digital marketing. He also highlights how companies like Google and Facebook are adapting to these changes, raising questions about the future of targeted advertising and digital business.
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Differing Views on Apple's Changes
- Google and Facebook employees have different perspectives on Apple's privacy changes.
- Facebook publicly criticizes Apple, while Google remains silent due to their search partnership.
Online Ad Market Complexity
- The online advertising market operates with complexity, similar to financial markets.
- It involves publishers, marketers, and intermediaries, with Google dominating both sides of the market.
Targeted Ad Effectiveness
- The effectiveness of targeted ads is questioned, even by tech giants.
- Users often see ads for products they've already purchased, highlighting a gap in targeting logic.
