Market Fit Matters More Than the Product When Moving From Services to SaaS

Moving from client services to SaaS sounds like a technical challenge—but what if the real hurdle is market fit? In this episode, Matt Schwartz, Founder of Checkview, shares how his biggest lessons weren’t about code, but about deeply understanding customers, shaping a roadmap, and questioning assumptions about where agencies truly find value. As he transitioned from services into product, Matt discovered that deciding what to ship—and just as importantly, what not to—was far more complex than building the product itself.

Join co-hosts Zack Katz and Katie Keith on April 1 at Noon Eastern / 6pm CET as they unpack the realities of customer discovery, SaaS vs. plugin positioning, education-driven marketing, and creating meaningful early feedback loops. This conversation is especially relevant for WordPress product founders and agency owners considering the leap into SaaS, offering honest insights into the messy, high-stakes work of finding real market fit before it’s too late.