262: Michael E. Gerber- Beyond The E-Myth: Go Big, Go Bigger!

We talk about creativity all the time, but what does it really mean to be creative? How do we really push at boundaries and stay creative when we need our jobs and incomes to be stable? Finding creativity and balance is one of the biggest challenges for any entrepreneur.

Michael E. Gerber is an innovator, entrepreneur, author, and thought leader. He is the author of 29 best-selling E-Myth books, the original of which has been named a WSJ #1 Business Book of All Time. Michael is the originator of the small-business coaching industry, starting his work back in 1976. He's talking with us about the amazing potential of creativity, the four personalities of entrepreneurs, and how to go beyond your comfort zones. Later in our conversation, Michael digs into what it means to create our way through problems, and how to access your creative warrior within.

CREATOR WITHIN WARRIOR

"Everyone has a creator within."-Michael E. Gerber

• We are less creative than we can possibly imagine. Creativity is going beyond anything you have ever done before.
• Look for a chief aggravator to make you uncomfortable and push you into further creativity.
• Get in touch with the reality of your own mortality.
• Create your way through fear.
• Don't let your past success and failures define how you imagine your future.
• Create systems that anyone can duplicate, so that your model is scalable and simple.
• Creating a job for yourself is not the same as creating an enterprise.
• Have a mission and a purpose for your business, not just a dream.

• Michael's Website
• Michael's Twitter
• Michael's Books
  • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
  • Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!

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