In this episode of The Brand Called You, Ashutosh Garg sits down with Aakanksha Gupta, Founder & CEO of The Other Circle, to explore the evolving world of reputation strategy and crisis communication.
From overcoming industry biases to building a modern PR firm rooted in authenticity, Aakanksha shares actionable frameworks and real-world insights. The discussion covers CEO profiling, crisis management, internal communication, and the skills leaders need in an AI-driven future.
Key Topics Covered:
Power, narrative, and influence in communication
Breaking industry norms as a young woman leader
Reputation strategies across entertainment, pharma, education, and D2C
Crisis communication frameworks
CEO profiling best practices
Trust and cultural fluency in the AI era
The Brand Called You