Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Marcus Burke, performance marketing expert and growth consultant based in Berlin. Hallo 👋 Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Overcoming Imposter Syndrome: Our guest opens up about their own struggles with imposter syndrome and how they have managed to overcome it. 2️⃣ Quality vs. Quantity: We discuss the age-old debate of quality versus quantity when it comes to content creation. 3️⃣ The Addictive Nature of Growth: One of the most fascinating topics we explore in this episode is the addictive nature of growth. So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥 Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇 Subscribe to the newsletter 🖇 Useful links 🖇 💡 Marcus's Linkedin: https://www.linkedin.com/in/marcusburke/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Topic timestamps 📌 0:00 Intro 1:06 Background music and Spotify polls. 6:00 LinkedIn influencer success 10:05 Imposter syndrome. 13:41 Overcoming imposter syndrome. 17:42 Power of LinkedIn for exposure. 18:29 Quality vs Quantity content on LinkedIn. 24:09 Recording ideas with Apple Watch. 29:03 Utilization of first-party data. 30:01 Going back in time. 34:18 Understanding marketing tools. 36:36 Full funnel conversion at a city level. 41:44 Moving into other channels. 45:58 Creative testing on iOS. 47:45 Optimizing creative performance. 52:10 Automation in creative testing. 57:22 The importance of different placements. 1:00:12 Meta ads and media mix. 1:03:45 Retention rate and specific topics. 1:06:33 A Deliveroo weed story. Related keywords 🔑 marketing, value, complicated world, noisy world, clear, effort, benchmark, listens, retention, content, CEO, LinkedIn, Berlin, gaming, marketing, mentor, Growth Mentor, platform, imposter syndrome, consulting, imposter syndrome, normal, smartest person, feeling, constant, settle, feel good, post something, talking bullshit, working in growth, marketing, stay relevant, overcome, podcast, close to people, interesting people, scary, personal brand, embarrassing cringe, video, friends, cringe factor, nerve-racking, publish, nerd, topic, creators, courses, reading, write, numbers, analytics, performance marketing, growth marketing, posting content, game, motivation, impressions, engagements, relevant, talking, inception type growth, addicting, dopamine hits, syringe emoji, drugs analogy, performance marketer, listens, downloads, sources, tracking, analytics, Stone Age, dark funnels.