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This episode offers some incredible mindset shifts that I know you will benefit from. I felt so inspired and motivated after this conversation with Espree, so I know you will feel the same way while listening.

TOPICS WE COVER IN THIS EPISODE:

The difference between brand building and community building
The problem with the words “get” and “convince”
Why it’s crucial to understand your market
Questions you should ask yourself when deciding how to make an impact
How journalism differs from podcasting
The difference between serving and selling
How to make sure you avoid entitlement

Resources Mentioned:

Follow Espree on Twitter - http://twitter.com/espreedevora
Follow Espree on Instagram - http://instagram.com/espreedevora
Connect with Espree on LinkedIn - http://linkedin.com/in/espree
Follow Gloria on Instagram - http://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn-https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

How to Stop Chasing Followers and Build a Loyal Following with Top Podcaster Espree Devora