
Let's Talk Loyalty #387: Meet Mastercard - One of the World's Largest Loyalty Services Providers
9 snips
May 31, 2023 AI Snips
Chapters
Transcript
Episode notes
Begin With Strategy Not Technology
- Start loyalty work with a strategic plan before buying technology or platforms.
- Mastercard offers consulting, research and modelling to design program economics and make tech choices fit the strategy.
Model For The Long Game
- Model program economics for the long game because returns often appear after several years.
- Design a modifiable program to pivot with business changes instead of building rigid rules that become costly to change.
Replace Excel With Predictive Analytics
- Stop tracking core loyalty economics in Excel; build analytics and predictive models.
- Use AI and forecast tools to predict points surplus/shortages based on upcoming promotions and seasonality.
