Let's Talk Loyalty

#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers

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May 31, 2023
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ADVICE

Begin With Strategy Not Technology

  • Start loyalty work with a strategic plan before buying technology or platforms.
  • Mastercard offers consulting, research and modelling to design program economics and make tech choices fit the strategy.
ADVICE

Model For The Long Game

  • Model program economics for the long game because returns often appear after several years.
  • Design a modifiable program to pivot with business changes instead of building rigid rules that become costly to change.
ADVICE

Replace Excel With Predictive Analytics

  • Stop tracking core loyalty economics in Excel; build analytics and predictive models.
  • Use AI and forecast tools to predict points surplus/shortages based on upcoming promotions and seasonality.
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