
Before Breakfast One size fits some
Mar 6, 2026
A look at using simple templates to show care without reinventing everything. Stories from hospitality and design illustrate scalable thoughtful touches. Practical ideas include go-to gifts, reusable notes, quick meal plans, and curated local recommendations. A short discussion on when to personalize versus use a ready-made approach.
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One Size Fits Some As A Scaling Insight
- One size fits some means creating repeatable responses for common situations rather than inventing bespoke solutions every time.
- Laura Vanderkam cites Will Guidara's scaling problem at Eleven Madison Park as the origin of this idea, where patterns enabled repeatable delight.
Champagne Flutes Became The Engagement Memento
- Eleven Madison Park noticed many diners got engaged and developed a repeatable gift that fit that pattern.
- They partnered with Tiffany to give champagne flutes in blue boxes that staff washed and boxed for the couples to take home.
Create A Menu Of Go-To Responses
- Build a small menu of go-to gifts, meals, or notes that cover the majority of situations so you can respond thoughtfully without reinventing each time.
- Laura suggests options like a monogrammed LL Bean bag, standard sympathy phrasing, or set dinner-party recipes.



