Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast [BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
16 snips
Jul 19, 2022 AI Snips
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Start At Top-Of-Funnel For Speed
- Early experiments are easiest at top-of-funnel where traffic, speed and fewer stakeholders lower friction.
- Deep product changes require more coordination, so start where you can move fast.
Build A Democratic Ideas Backlog
- Gather as many ideas as possible into a democratic backlog and source them from analytics, user testing and competitors.
- Use both quantitative correlations and qualitative insights to generate experiment ideas.
Use Competitors And Correlations For Ideas
- For top-of-funnel campaigns, reverse-engineer competitors' tactics.
- For retention and revenue ideas, run correlation analysis in analytics and validate causally via experiments.