Outspoken Beauty Jorge Mella : The Man Who's Trying To Make Cleaning A Thing of Pleasure
Mar 14, 2026
Jorge Mella, founder of luxury homecare brand Mella 1809, reimagines cleaning as a scented, ritualistic pleasure. He talks about family Sunday cleaning traditions, designing narrative fragrances, making chores inclusive, and building a community around joyful homecare. Practical tips, product standards, and plans for workshops and new scented releases are also discussed.
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Elevating Cleaning By Combining Fragrance With Performance
- Jorge saw a gap: existing cleaning products were utilitarian, so he wanted to merge high-end fragrance with strong cleaning performance.
- He studied luxury perfumery and distilled fine fragrances into ready-to-use household cleaners to elevate the experience.
Choose Ready To Use Products To Keep Cleaning Enjoyable
- Do reduce friction by choosing ready-to-use products instead of mixes that add steps and make cleaning less enjoyable.
- Jorge argues mass-market brands often require dilution or mixing, whereas Mella supplies user-ready formulas to simplify the ritual.
Clean As You Go To Avoid Overwhelm
- Do build good cleaning habits first and use products to complement them; cleaning as you go prevents accumulation.
- Jorge changed from messy cooking to rinsing and loading the dishwasher immediately to avoid an overwhelming clean-up.