Marketing For Learning® S2: E1 - Unlocking The People Impact Loop®
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Jun 20, 2025 Dive into the world of impactful learning as the hosts challenge L&D teams to break free from mundane activities. Discover why aligning training with business goals is crucial and how treating learners as subscribers fosters deeper engagement. Learn the importance of long-term strategies over fleeting initiatives and uncover a three-step framework to measure success effectively. Plus, find out how to evaluate the People Impact Loop using qualitative and quantitative insights, paving the way for meaningful training transformations.
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Dig Past 'No Time' Answers
- Surface root causes by asking follow-up 'why' questions; initial answers like 'no time' hide other issues.
- Research reveals tech or design friction that stops people from engaging.
Know Business Goals Or Reframe Work
- Know the business goals and refuse to be a passive order-taker.
- If you can't state business goals, you aren't aligned and must change your focus.
Soft Skills Can Drive Business Outcomes
- Soft skills initiatives can still drive business KPIs indirectly by removing blockers.
- Everything people do has potential business impact if translated to outcomes.