This episode is hitting the airways just a couple of days before Black Friday 2019.
If you’ve been living under a rock and haven’t heard of Black Friday, it’s another delightful American import that has made it’s way over here, and is basically where retailers and manufacturers slash their prices in a bid to get you to buy All The Things in the run up to Christmas.
And this episode feels very timely (I’m totally patting myself on the back for this and pretending it was all a very strategic plan, when in reality I got behind with the podcast schedule after half-term, but sssshhhh) as I’m chatting to Ollie at the charity Global Action Plan about their #idontbuyit campaign. This is a campaign aimed at teenagers (and their parents. And in fact is relevant to all of us) to raise awareness around the insidiousness (is that even a word) of advertising, especially online, and the steps they can take to try and consume more thoughtfully.

One of the things that is suggested is to time a minute scrolling through Instagram (or Facebook if you’re not on Instagram) and make a note of how many ads and sponsored posts you see, and I would really urge you (teenager or not!) to give this a go and then share the results (you can share with the #idontbuytit hashtag on social media, on any of my social media channels or leave a comment below)– it’s a real eye opener..!

Enjoy!

Useful links

Global Action Plan
- Website
- Facebook
- Instagram
- Twitter
- Clean Air Day
- Twitter
- Wellbeing and Consumerism
- #idontbuyit campaign
- Resources for parents
Sustainable(ish) Facebook group

So how many ads did you see?
Has this made you think in a different way about advertising?
Has it helped with some suggestions for how to talk to your kids/teens about it?
Let me know!

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José Pedro Serra - Delfos, 2022