The Game with Alex Hormozi If I Started A Business in 2026, I'd Do This | Ep 919
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Dec 11, 2025 Discover the secret to business success—sell either extremely high or very low to avoid the middle ground. Learn how launching premium products, like Tesla, can fund iterations downmarket. Selling one-on-one time builds invaluable client relationships. Find out how scarcity can boost your pricing and why premium offers can double your revenue. Plus, get tips on designing memorable experiences that spark word-of-mouth referrals and the power of speed in persuasion. Get ready to charge what you're truly worth!
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Cut Supply To Raise Price
- Cap your time and raise prices so limited supply increases perceived value and demand.
- Use scarcity to force price increases and capture high-margin revenue from premium clients.
Anchor With A High Price
- Always list a high-ticket offer or state its price when selling so the anchor works.
- If prospects balk, offer a scaled-down version and let the anchor lift perception of your other products.
Small Volume, Big Profit Impact
- Even tiny sales volumes of a high-ticket item dramatically increase profits and revenue.
- A few premium buyers can double revenue while delivering near-100% incremental margin.