
Community Creators with Shana Lynn The Best Community Platform for Your Membership
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Mar 17, 2026 A practical roadmap for picking the right community platform. Short guidance on defining your community’s purpose before shopping features. How to separate must-haves from nice-to-haves and run a needs assessment for growth. Tips for vetting budget, integrations, company stability, and scoring platforms to choose fit over hype.
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Platform Is Just A Facilitation Tool
- A platform is only a tool that facilitates community, not the community itself.
- Shana Lynn explains community equals the people and interactions, while platforms (Zoom, Facebook, Circle) simply host those interactions.
Start By Defining Platform Purpose
- Define the platform's purpose before evaluating options so the tool aligns with activities like live teaching, hosting content, or topic engagement.
- Shana Lynn lists use cases: live interaction, embedded content, simple engagement, or multi-tiered spaces for different member levels.
Run A Current And Future Needs Assessment
- Do a needs assessment listing current and future requirements, then label features as must-haves or nice-to-haves to prioritize decisions.
- Shana Lynn stresses planning for scale (e.g., 50 now vs 5,000 later) so future needs can break ties between similar platforms.
