Music and Sound Design in Theatrical Trailers and TV Spots

Mix Magazine presents the fourth annual Sound for Film and TV event, an all-day exhibition and conference spotlighting the technologies and techniques behind sound for picture, from production to playback. This event took place on September 16th, 2017 at Sony Pictures Studios. Music and sound design play a central role in the marketing of movies and TV shows: they set the tone, drive the story, and engage the audience in ways that are unique to the advertising genre. The audio we hear in advertising is often specifically made for it, and is not typically sourced from the corresponding production or soundtrack. Our panel, comprised of professionals at the top of their fields, will discuss the unique creative and logistical demands encountered in this important industry niche. Panelists: Jez Colin, President, Hi-Finesse Music & Sound Josh Feelstra, Composer, music producer, sound designer Joseph Bauer, Composer, music producer, sound designer Sohrab Nafici, Executive Director, Music/Legal. Warner Bros. Pictures Heather Kreamer, Director of Music for Create Advertising Ozzie Sutherland, AVID Pro Audio Solutions Specialist