Ad Sales Training Nation Three Simple Steps to Prospect Better
Feb 10, 2026
Practical sales tactics for finding and organizing prospects quickly. Short focused prospecting sprints using a Pomodoro rhythm to boost concentration. A repeatable, polite persistence outreach pattern to stay top of mind without being pushy. Guidance on using automation only when it adds personalization and when to keep calling versus relying on email.
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Create Project-Based Prospect Lists
- Create focused prospect lists inside your CRM and group them by project or initiative.
- Aim for ~50 prospects per list and manage them daily to maintain sales focus.
Use Pomodoro For Focused Prospecting
- Use the Pomodoro technique: work 25 minutes, rest 5, and repeat to maintain hyperfocus during prospecting.
- Run two Pomodoros per hour for concentrated calling, emailing, and list work.
Adopt A Three-Day Cadence
- Follow a polite, repeatable outreach cadence: voicemail + email, then wait three business days and repeat.
- Do five cycles, then on the sixth outreach offer an easy opt-out or alternate contact.