The Side Hustle Show 615: Local Newsletters: $200k from 18k subscribers
22 snips
Jun 27, 2024 Learn how a local newsletter creator in Annapolis, MD makes $200k/year from 18k subscribers. Discover his growth strategies, monetization tactics, and content logistics. Get insights into curating quality content, expanding subscriber base, and maximizing revenue through effective advertising strategies.
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Make The First Tier Attainable And Desirable
- Make the first referral tier meaningful but achievable; Ryan set it to three referrals for a birthday shout-out.
- Keep the first reward automated and desirable to maximize participation without high fulfillment costs.
Use Beehive, Notion, And An Ad CRM
- Use a robust newsletter platform (Ryan uses Beehive) plus Notion as your content hub to organize daily sourcing.
- Employ an ad-management tool or CRM to limit inventory and avoid overselling ad slots.
Curation Creates Time-Saving Value
- The newsletter's value is curating and summarizing many public sources so busy locals save time.
- Over time people start sending you exclusive tips, turning the newsletter into a primary local source.