Rich in What Really Matters with Bob Shank

Mar 31, 2026

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Is it possible to have everything—and still be missing the one thing that matters most?

That’s not just a philosophical question. Scripture gives us real-life examples of people who appeared successful by every measure, yet walked away empty. On today’s episode, Bob Shank—founder of The Master’s Program—joins us to help unpack how Jesus challenges our definition of wealth and invites us into something far greater.

Why the Desire for “More” Is So Universal

Across cultures, generations, and economic backgrounds, one desire seems to unite us all: the desire for more.

According to Bob Shank, that longing isn’t inherently sinful—it’s actually part of how God designed us.

From the beginning, God created humanity with a mindset of multiplication (Genesis 1:28). We were wired to grow, build, and increase. But sin distorts that desire, redirecting it toward the wrong things.

The problem isn’t the desire for more—it’s what we define as “more.” God calls us to pursue more of what truly satisfies: His presence, His purposes, and His Kingdom.

Why Wealth Never Fully Satisfies

Even when people pursue wealth responsibly and achieve their financial goals, something often still feels incomplete.

Why? Because, as Bob explains, redemption reshapes our desires.

When the Holy Spirit renews our hearts, we begin to long for something this world cannot provide. What once satisfied us begins to feel insufficient. That lingering dissatisfaction isn’t a flaw—it’s a grace.

It’s God’s way of reminding us that we were made for more than material success. As Ecclesiastes 3:11 says, “He has put eternity into man’s heart.”

The Rich Young Ruler: A Case Study in Misplaced Wealth

Few stories capture this tension more clearly than the account of the rich young ruler (Matthew 19:16–22, Mark 10:17–22, Luke 18:18–23).

Here was a man who had everything—wealth, influence, and moral discipline. Yet he approached Jesus with a revealing question: “What must I do to inherit eternal life?”

On the surface, it sounds like a spiritual question. But beneath it was something deeper—a longing that success had failed to satisfy.

Jesus’ response is both familiar and often misunderstood:

“Sell your possessions, give to the poor… and you will have treasure in heaven. Then come, follow me.” (Matthew 19:21)

Most people focus on what the man was asked to give up. But just as important is what Jesus was offering: treasure in heaven.

Jesus wasn’t condemning wealth—He was redirecting it.

What Is “Treasure in Heaven”?

Bob Shank highlights a key insight: the word “treasure” in this passage points to abundance—something stored, secured, and lasting.

Jesus wasn’t asking the man to lose his wealth, but to relocate it.

Instead of storing up treasure in an uncertain, temporary world, Jesus invited him to invest in something eternal—something protected and secure. As Jesus teaches elsewhere:

“Do not lay up for yourselves treasures on earth… but lay up for yourselves treasures in heaven.” (Matthew 6:19–20)

The issue wasn’t possession—it was placement.

The Deeper Question: Who Owns It All?

At the heart of this encounter is a foundational question: Who really owns your wealth?

Many of us live as though what we have is ours now, and someday it will belong to God. But Scripture paints a very different picture:

“The earth is the Lord’s, and everything in it.” (Psalm 24:1)

Everything we have already belongs to Him. We are not owners—we are stewards. And what we do with God’s resources in this life has eternal significance.

A Warning from the Rich Fool

This truth is reinforced in another parable: the rich fool (Luke 12:13–21).

In that story, a man accumulates more than he needs and decides to build bigger barns to store it all. His goal? Independence. Security. A future free from reliance on God. But God calls him a fool. Why?

Because he stored up treasure for himself but was “not rich toward God” (Luke 12:21).

The problem wasn’t planning or saving—it was hoarding beyond purpose. God’s design is clear:

Provide for your needs
Prepare for what’s next
Distribute the excess for His purposes

Undistributed resources, as Bob puts it, become spiritually irrelevant.

Redefining What It Means to Be Rich

So what does it look like to be truly rich?

It means shifting our perspective from short-term gain to eternal investment.

In the world of finance, we understand that longer-term investments often yield greater returns. Jesus applies that same principle spiritually: The greatest return comes from investing in what lasts forever—God’s Kingdom.

This doesn’t mean neglecting wise financial planning. It means placing our ultimate hope, security, and purpose in something beyond it.

The Invitation: From Accumulation to Alignment

The rich young ruler walked away because he couldn’t let go of what he thought defined his security. But Jesus’ invitation still stands for us today:

Move your treasure
Reframe your definition of wealth
Align your resources with God’s purposes

Because in the end, the richest life isn’t the one that has the most—it’s the one that uses everything for what matters most.

Want to Go Deeper?

If this conversation stirred something in you, we’d love to invite you to explore it further. Bob Shank expands on these ideas in his powerful article featured in the latest issue of Faithful Steward magazine.

When you become a FaithFi Partner, you’ll receive every issue—along with biblical insights and practical guidance to help you steward God’s resources with wisdom and purpose.

Just visit FaithFi.com/Partner to learn more and join us.

On Today’s Program, Rob Answers Listener Questions:

I’m 59 with no retirement savings, but I’m starting to set aside $100 a week. My employer doesn’t offer a 401(k). What’s the best retirement plan for me?
My husband and I are in our 40s with an outdated $300,000 term policy from our 20s. We now have a new home and two kids. How much coverage do we need, and where should we start?

Resources Mentioned:

Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God’s resources.

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