Season 3 Episode 27: Be Ballsy. Say It In One Word.

Oct 17, 2025

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K.I.S.S. may hurt Dwight Schrute's feelings every time Michael Scott says it but it's true. People are inundated with so much information, overwhelmed by the amount of choices they have, that everything is just becoming noise on top of noise. Brands right now are competing for head space and that ones that will win are the ones who can make their ad campaign work in one image.

Dani Dufresne, CEO & Founder of The Aux Co, joins us on The Longer Game today to talk about why Influencers are finishing their flash in the pan, while trying desperately trying not to die. Influence for the sake of influence is on the way out. You have to bring more to the table as a brand, instead of buying 30 days of fame and visibility from someone else. Authenticity wins the day. Record this podcast onto a tape, pop it into your cassette deck, and press play. It's about to get good.

The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

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Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Our guest's Name is Dani Dufresne. Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the founder of The Auxiliary Co., she’s the one brands call when they need to pull off high-stakes creative execution without the bloated budgets and red tape of traditional agencies.

With an unmatched eye for innovative approaches, design, and flawless production, Dani doesn’t just manage a campaign; she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers every time.

Forget the outdated agency model. Dani’s way is more innovative, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done."

You can find them at...

Website: https://www.theauxiliaryco.com/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Website: https://podcastify.me

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