There’s an 82% Certainty Your Company Is Worth $1M Less

There’s an 82% certainty your company is worth $1M less than it should be. And it’s not because revenue is weak. Hidden credit card fees and expense creep quietly erode EBITDA while you focus on growth. The damage compounds monthly — small basis-point increases multiplying across thousands of transactions and inflating your cost structure without triggering alarms. Most CEOs never see it. The charges are automated. The increases are incremental. Meanwhile, private equity buyers and strategic acquirers calculate valuation on the EBITDA that remains — not the revenue you’re celebrating. A 20% EBITDA recovery doesn’t just improve margins. It can mean seven figures in enterprise value. If growth feels harder than it should, the leak may not be on the sales side. Jeff Shavitz shares the hard-earned lessons he learned building Merchant Advocate—and the hidden fee patterns that quietly compress EBITDA before most CEOs ever notice.

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