The Panel

Can AI be your CRM?

5 snips
Mar 27, 2026
Ben Curtis, co-founder of Honeybadger and podcaster behind Founder Quest, talks about using AI across engineering, sales, and product. He explains AI-powered debugging, model selection, and replacing traditional CRMs with Claude. They also explore AI-driven design, automated monitoring agents, and how LLM recommendations reshape product discovery.
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INSIGHT

Play Models Off Each Other To Catch Blind Spots

  • Different models have complementary strengths so switching between them uncovers blind spots.
  • Ben cycles Claude for writing code and Codex for deep reviewing, then iterates between both to catch mistakes each misses.
ANECDOTE

Claude As A Personal CRM For Sales

  • Ben built an ongoing Claude Code session to act as his CRM, logging outreach, research, emails, replies and follow-ups.
  • He asks Claude to research targets, draft emails, record activity, and surface who to follow up with later, accumulating interaction memory over time.
ADVICE

Embed Agents Into Slack To Automate Repetitive Work

  • Integrate LLMs into your team chat and automate small tasks so agents can triage, fix, PR, and notify with preview links.
  • Justin prototypes Claude in Slack to have it fix issues, issue PRs, and propose recurring intelligent suggestions about traffic spikes.
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