Napkin Math

How to Build AI Products in 2026, The Most Underrated Marketing Channel & The Big Lie About Competition

Mar 24, 2026
They unpack a practical framework for building AI products in 2026 and rethink product roadmaps for a model-native world. They argue for simple, high-leverage interfaces and activation-first design. They spotlight Threads as an underrated marketing channel and challenge common myths about competition. They also explore how AI lets creators extend and monetize their existing work.
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ANECDOTE

Sabba Ripped Up VEED's Q2 Roadmap

  • Sabba tore up VEED's entire Q2 roadmap after re-evaluating whether their legacy approach fit an AI-first world.
  • He realised iterating on last quarter's plan would only yield incremental growth, so he rewrote the roadmap around AI opportunities.
ADVICE

Stalk Competitors Publicly To Learn Product Decisions

  • Do 'stalk' competitors via podcasts, talks and public writing to reconstruct product decisions and speed learning.
  • Sabba used interviews and designer write-ups to virtually 'sit in the room' of Notebook.lm's team and reverse engineer choices.
ADVICE

Ship Agentic API First Integrations

  • Do build API-first, agentic products so other tools and developers can integrate and amplify your product.
  • Sabba suggests making core features available via APIs and integrating with tools like Clay or Flodesk to unlock new growth channels.
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