Episode 459: How to Use Data Thoughtfully to Increase Your Sales w/ John H. Johnson

In this episode, we consider what the constant drip of data means for salespeople, and how to most effectively optimize your selling strategy based on the metrics.

John H. Johnson, President and CEO at Edgeworth Economics, keynote speaker, and co-author of Everydata: The Misinformation Hidden in the Little Data You Consume Everyday, joins me on this episode.