Build Mode Beyond growth hacks: real stories of reaching untapped markets
13 snips
Nov 20, 2025 Jas Schembri-Stothart, co-founder of Luna, and Andre Parrott, founder of Untapped Solutions, share their unique strategies for reaching underserved audiences. Jas reveals her journey of engaging teenage girls through schools and viral TikTok content, emphasizing the importance of trust and youth-led design. Andre discusses how his personal experiences shaped Untapped, focusing on direct engagement with vulnerable populations and leveraging storytelling in B2B sales. Both exemplify how guerrilla tactics, like crashing a Taylor Swift concert, can drive impactful community outreach.
AI Snips
Chapters
Transcript
Episode notes
Sell Through Hubs, Not Individuals
- Chase the agencies and organizations that already hold or serve your target users.
- Let nonprofits and prisons add users to your platform to drive adoption without direct consumer acquisition costs.
Community Drives Job Discovery
- Untapped functions like a community platform where users share jobs and resources with peers.
- Peer recommendations become a pipeline for job placements and trust-building.
Use Stories And Data To Convert Employers
- Use storytelling and case studies to persuade employers to hire nontraditional talent.
- Attach caseworker notes and accomplishments to profiles to reduce employers' risk concerns.