LSU Makes HISTORY With 21-Sport Jersey Patch Deal!

LSU has made college athletics history.

The university announced a groundbreaking agreement with Woodside Energy to serve as the official jersey patch sponsor for all 21 varsity sports — a first-of-its-kind deal in collegiate athletics.

In this episode, we’re joined by Sarah Bairstow, President of Louisiana LNG for Woodside Energy, for an exclusive conversation about how the partnership came together and what it means for LSU and the state of Louisiana.

We discuss:

• Why Woodside sees Louisiana as a long-term investment
• Why LSU was the right partner for this historic agreement
• The financial and strategic impact of a 21-sport sponsorship
• And perhaps most notably — why Woodside agreed to change its logo colors from red and white to purple, gold and white to match LSU uniforms

This isn’t just about a patch on a jersey. It’s about the evolving business model of college athletics, NIL realities, revenue generation and how flagship programs are positioning themselves for the future.

Is this the blueprint other schools will try to follow?

Subscribe for daily LSU coverage and more exclusive interviews.

Everydayer Club  
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub  

Support Us By Supporting Our Sponsors!

5-Hour ENERGY
Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.
 

Mazda
Like our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.
There’s more to a Mazda. Because there’s more to you.

Turbo Tax
For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. 
Visit https://TurboTax.com/local to book your appointment today. 
 

Indeed
Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast
 

FanDuel
Use your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals.
Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COMto get started. 
 

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.