The Entrepreneurs Knatchbull Savile Row’s CEO on bespoke tailoring for women and flying the British flag in fashion
Mar 25, 2026
Daisy Knatchbull, founder and CEO of Knatchbull Savile Row, pioneers Savile Row tailoring for women with trunk shows and a ready-to-wear line. Toby Gauvain, founder of Gaudium, creates a roaming membership for over-40s centered on curated social and travel experiences. They discuss global trunk shows, British craftsmanship, adapting tailoring to regional tastes, and designing joyful, time-smart communities.
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Bespoke Data Built Ready-To Collections
- Natchbull translated bespoke data into a ready-to-wear line to preserve fit and craft.
- Daisy Knatchbull used measurements and customer patterns from bespoke fittings to design ready-to pieces like silk shirts and trench coats.
Use Trunk Shows To Export Heritage Craft
- Do use trunk shows and pop-ups to scale a heritage brand internationally.
- Daisy runs 20+ international trunk shows a year, often in clients' homes, to showcase Savile Row craft and build demand.
Mission Attracts Craftsmanship Talent
- Talent is attracted by mission and authenticity, not just pay.
- Natchbull hires top tailors because the brand's ethos, B Corp status, and clear mission draw craftsmen from major fashion houses.