Grant Writing & Funding Why Your Nonprofit Should Start a Podcast & How to Monetize One with Larry Roberts
In this episode, we tackle one of the most common questions: Why should I start a podcast? And once that’s answered, the next questions naturally follow—How do I start one? and Can I actually make money from a podcast?
To break it all down, I’m joined by podcast expert Larry Roberts, host of Readily Random and 1 Big Win. Larry shares why podcasting is such a powerful platform for building your voice, expanding your reach, and creating new opportunities—and why he’s quickly becoming one of the most sought-after podcast consultants in the United States.
We explore why podcasting is a powerful tool for nonprofit leaders and freelance grant writers to build authority, credibility, and meaningful connections. A podcast can serve as your platform and voice, helping you become a go-to expert, open doors to speaking opportunities, and share impactful stories that resonate with funders and donors.
We also break down how to monetize a podcast, from promoting your own services and campaigns to understanding that revenue builds over time. You’ll learn how to strategically use your podcast to support both digital and physical offerings while growing your audience.
Finally, Larry takes us behind the scenes of his journey from a 21-year career into full-time podcasting. He shares lessons on trusting your intuition, testing the market before making a leap, recognizing when it’s time for a change, and why building multiple streams of income is essential—especially during uncertain times.
ABOUT OUR GUEST
Larry Roberts is a podcast expert, host of Readily Random and 1 Big Win, and a highly sought-after podcast consultant. He is quickly becoming one of the top podcast consultants in the United States, helping entrepreneurs and creators successfully launch and grow their shows.
OTHER RESOURCES:
Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/
Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/
Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship
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Thanks for listening!
Warmly,
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.