The Art of Selling Online Courses 188 How To Sell Digital Products Online (Without Social Media)
Aug 7, 2025
Chris Zukowski, a game marketing consultant and strategist, shares his journey from corporate life to successful solo entrepreneurship. He reveals why social media can hinder course creators and champions email marketing and blogging as more effective tools. With a 20,000-person email list boasting impressive engagement metrics, he discusses the importance of owning your platform. Chris also delves into the challenges of marketing both games and online courses, offering insights for aspiring creators looking to connect authentically with their audiences.
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Own Your Platform
- Avoid relying on social platforms you don't own because algorithms and platform changes kill long-term reach.
- Instead, invest in owned channels like a blog and mailing list that you control and can migrate if needed.
Weekly Blog As Lead Magnet
- Publish a genuine, weekly blog with original testing and analysis to build trust and organic spread.
- Use SEO and linkable answers so forums and other creators point to your posts as definitive resources.
Traffic Source Predicts Buyer Type
- YouTube and blog content act differently: YouTube often draws hobbyist, earlier-stage audiences while blog readers are more decision-makers.
- This audience quality difference affects conversion and who ends up buying flagship products.