How I Built This with Guy Raz HIBT Lab! Blogilates: Cassey Ho
10 snips
May 5, 2022 
Cassey Ho, the dynamic founder of Blogilates and Popflex, shares her inspiring journey from an immigrant background to becoming a fitness icon with over 6 million YouTube subscribers. She discusses the risks she took to follow her passion in a world that prioritized financial security over dreams. Cassey reveals how she built her brand through free content and community engagement, and reflects on the financial realities of the digital fitness industry. Lastly, she emphasizes her vision for creating a legacy that empowers women beyond her personal influence.
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The Bag
- Cassey Ho designed a Pilates bag to address her own need for a stylish, functional carrier.
- Her students' interest in the bag led her to find a manufacturer and start selling it.
Dropping Out
- Cassey Ho dropped organic chemistry to signal her seriousness about pursuing fashion.
- This led to conflict with her parents but solidified her commitment to her own path.
Blogilates Begins
- Before moving to Boston for a fashion job, Cassey created a Pilates video for her LA students and posted it on YouTube.
- This seemingly small act marked the unintentional beginning of her Blogilates channel.