Knowledge at Wharton Doing a Sports Deal? Get Personal
May 28, 2008
08:52
As in any negotiation money and performance will usually make or break a sports contract deal. But emotions can be a wild card according to Wharton Sports Business Initiative director Kenneth L. Shropshire. During a recent Wharton presentation he talked about the non-financial incentives that helped seal contract deals with star athletes Alex Rodriguez Reggie White and others; his relationships with boxing promoter Don King and 1984 Olympics organizer Peter Ueberroth and the importance of personal relationships in getting deals done.
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