The Koerner Office - Business Ideas and Deep Dives with Chris Koerner I Helped Them Stop Wasting Money on the Wrong Audience⏐Ep. #247
21 snips
Nov 14, 2025 Explore the innovative concept of portable pickleball courts and how to transform it into a thriving business. Discover effective strategies for identifying target audiences, including hardcore players and wealthy homeowners. Uncover the power of testing demand through surveys and Facebook ads tailored for different demographics. Learn how to structure ad campaigns, optimize landing pages, and utilize retargeting techniques. Consider the potential for a franchise model, all while focusing on building trust and generating validation before diving into marketing.
AI Snips
Chapters
Transcript
Episode notes
Host Bought A Portable Court To Test
- Chris ordered a portable pickleball court and found it very heavy to handle.
- He brought a friend to help and tested turning the product into a business.
Poll Each Buyer Type Specifically
- Run targeted PickFu polls for each buyer type (business owners, employees, hotel guests) with a few focused questions.
- Use those poll results to mirror audiences and test with Facebook ads before scaling spend.
Keep Surveys Short And High-Signal
- Ask simple, high-signal survey questions like 'Would this interest you?' and one follow-up (e.g., frequency or interest in leads).
- Keep polls short to avoid rabbit trails and get clear, actionable answers.