Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! The Power of Service Pages: Local SEO Gold with Darren Shaw (Best of 2025 Highlight)
In this “Best of 2025” highlight from the Simple and Smart SEO Show, we revisit one of our top-performing episodes featuring local SEO expert Darren Shaw.
Darren breaks down the critical mistake many local businesses make with their websites—and how to fix it using individual service pages.
If you're relying on a single "Services" page or even worse—a one-page website—this episode is a must-listen. Learn how your website becomes the database that powers your Google Business Profile, and how to fully optimize it for maximum local search visibility.
🔑 Key Takeaways:
- One page isn’t enough: A single “Services” page with bullet points won't cut it for local SEO.
- Each service deserves a page: Every primary service your business offers should have its own dedicated, optimized page.
- Your website feeds Google: Google uses your website as the main data source for your Google Business Profile.
- Avoid one-page websites: They limit SEO potential with a single title tag and minimal schema markup.
- Add rich content: Include videos, FAQs, and context to enhance each service page's value.
💬 Episode Highlights from Darren Shaw:
- "People haven't made that mental connection... your website is the database for your Google Business Profile."
- "A one-page website? You only get one title tag... Can I please have multiple pages to optimize?"
- "The more information you have on your website, the better your local SEO visibility."
✅ Listener Action Items:
- Audit your website: Check if each of your services has its own page. If not, plan to build them out.
- Optimize content: Add title tags, schema markup, FAQs, and videos to each service page.
- Rethink your site structure: If you're using a one-page website, consider upgrading to a multi-page format.
- Link strategically:
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!