#53 Andrew Li - Self Worth and Self Belief

Andrew Li grew up feeling like an outsider.

At 12 years old, he was sent to boarding school.
Far from home. Far from family. Feeling like a fish out of water.

After graduation, reality hit fast. He couldn’t even land entry-level hotel jobs.
Not leadership roles. Basic ones.

Eventually, someone gave him a chance.

So he started at the bottom.
Making beds. Cleaning rooms. Doing the jobs nobody talks about.

No ego. Just work.

Over time, small wins stacked. Confidence grew through repetition, not shortcuts.

Years later, that same kid who felt out of place found himself leading one of the most iconic lifestyle brands in the world: Zouk Group.

From housekeeping… to the CEO’s chair.

Seriously incredible.

But success didn’t solve everything.

Imposter syndrome showed up.
Pressure multiplied.
The title got bigger, and so did the weight that came with it.

That’s when the real work began.

Separating who he is from what he does.
Learning to lead without ego.
Mastering the inner game.

Andrew’s story is a reminder that success is built quietly, long before anyone is watching.

It’s hard to beat the person who just keeps showing up.

Andrew did.

I hope you enjoy this conversation as much as I did.

Guest - Andrew Li (https://www.instagram.com/andrew_m_li/)

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