Tourpreneur Tour Business Podcast Building a Next-Generation Multi-Day Tour Brand through Community
May 26, 2025
Katalina Mayorga, the dynamic founder of El Camino Travel, is revolutionizing group travel for millennials with a focus on community and connection. She discusses the evolution of her brand from its roots in international development and how technology is enhancing travel experiences. Katalina emphasizes building strong DMC relationships, the power of authentic community engagement, and the importance of defining your target audience. She also shares insights on personal leadership in a post-pandemic world and the emotional bonds created through travel.
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Empowering Communities Through Tourism
- El Camino invested in a female guide in Senegal to build her skills and support women in tourism.
- They enabled community leaders from a Colombian neighborhood to learn from a successful transformed community.
Partner with Boutique DMCs
- Choose small boutique DMCs for collaborative, personalized partnerships.
- Foster relationships where both partners actively contribute and share a vision beyond transactions.
Ensure DMC Alignment
- Maintain detailed operations manuals to align DMCs with your brand experience.
- Communicate constantly with travelers during trips to quickly resolve issues and ensure brand consistency.