The Edward Show Scaling Image SEO with AI: Alt Text, Visual Search & Gemini Workflows
Dec 10, 2025
Gagan Ghotra, an Image SEO and technical SEO specialist, returns to discuss the explosive growth of visual search and the intricacies of AI-generated alt text. He explains how Google interprets images and stresses the importance of good alt text, sharing tips on using Gemini for scalable automation. Gagan highlights common pitfalls that can hurt rankings and warns against relying on AI-generated product images. Discover how to optimize your visual content effectively and prepare for the imminent wave of visual search!
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Traveling To Non-SEO Events Pays
- Gagan travels extensively to targeted business gatherings and often closes clients by being the only SEO in the room.
- He finds in-person events yield higher ROI than general SEO conferences because attendees are business owners with buying power.
Generate Alt Text With Contextual Prompts
- Use an AI model (Nano Banana / Gemini) with a prompt that asks for long, descriptive alt text and include the page context.
- Feed only the relevant portion of the page copy for each image to generate accurate, contextual alt text.
Scale Alt Text With Gemini API
- Scale alt text updates using the Gemini (Gemini API) or AI Studio and a simple Python script to process tens of thousands of images.
- Obtain an API key, set billing in Google Cloud, and run the script to generate alt text at scale.