How many entrepreneurial journeys have started with a wrongly booked ticket to China? Alone in a hotel room in Beijing, Johannes Reck realised how a city is transformed when you have access to tour guides and experiences.

Two years later, Johannes and university friend Tao Tao took a leap of faith and launched GetYourGuide – a platform that unlocks unforgettable experiences.

Fifteen years later, GetYourGuide has built a global brand with strong word of mouth, product-market fit in multiple countries including the US, and offers more than 70.000 unique experiences worldwide.

In this mini episode of Speak Like A CEO, we offer a special moment from episode 190 with CEO Johannes Reck.

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210: Moment: How GetYourGuide built a Global Brand