Peter Lohmann's Podcast A Family-Run Property Management Powerhouse with Taylor Haas
Jul 10, 2025
In this engaging conversation, Taylor Haas, the President of Colorado Realty and Property Management, Inc., shares insights from running a thriving family-operated property management firm. They delve into innovative marketing strategies, the balance of hybrid work models, and the significance of effective communication. Taylor discusses adapting to market shifts, managing client dissatisfaction, and the role of technology in enhancing operations. He also offers a glimpse into his coaching of young athletes, emphasizing the importance of life experiences and wellness.
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Testing Website for Lead Conversion
- Use innovative website buttons like "Landlords Apply Here" to increase lead conversion.
- Regularly A/B test website features and quickly pivot content based on lead questions and interests.
Using Guarantees to Build Trust
- Include guarantees like eviction and lease renewal to provide extra buyer confidence.
- Guarantees are attractive benefits though usually not the primary decision factor for owners.
Learning Sales on the Job
- Taylor took over BDM calls with no training, quickly learned and improved.
- She and her fellow BDM competed healthily, closing 20+ doors each monthly solely from inbound leads.