Leveling Up with Eric Siu

How Atomic Habits Author James Clear Went from 0 to 450K Email Subscribers in Just 5 Years

Jan 10, 2019
James Clear, author of Atomic Habits, shares how he grew his email list to 450K subscribers. He discusses his focus on habits and continuous improvement, strategies for email growth, and the power of small habits. They also touch on travel's impact on perspective and positive endings for better habits.
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ADVICE

Email List Growth Patterns

  • Email list growth follows an S-curve: slow at first, rapid growth, then slows at large scale.
  • Mainstream media appearances can massively boost daily subscriber growth.
INSIGHT

Atomic Habits Philosophy

  • Habits are the fundamental units of our lives influencing results.
  • Small atomic habits compounded over time lead to remarkable long-term changes.
ADVICE

Reduce Friction to Build Habits

  • Map out each step and friction in the behavior you want to build or improve.
  • Remove points of friction through environment design to make habits easier to adopt.
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