Bloomberg Talks

Vita Coco Co-Founder Mike Kirban Talks Coconut Water

Apr 2, 2024
Guest
Mike Kirban
Mike Kirban, co-founder of The Vita Coco Company, discusses the brand's growth and the beverage sector with hosts. Topics include market strategies, consumer education, market dominance of coconut water, ingredient sourcing, sustainability initiatives, and growth strategies in the coconut water industry.
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Episode notes
1
Introduction
00:00 • 2min
2
Market Dominance and Growth of Coconut Water in North America
02:22 • 2min
3
Challenges, Sustainability, and Innovation in Coconut Water Production
03:53 • 4min
4
Exploring Growth Strategies and Partnerships in the Coconut Water Industry
07:52 • 2min