S2E370 From Broke to Billions: The Mindset Behind Building Iconic Brands with John Paul Dejoria

“Success unshared is failure.” That’s the guiding mantra John Paul DeJoria lives with conviction throughout every part of his life. It’s also the title of his soon to-be-released new book.   

In this episode of It’s a Good Life, host Brian Buffini asks DeJoria to share details from his life which started out as a child selling Christmas cards, trying different jobs as a young adult (some more successful than others) and then partnering with the hairstylist Paul Mitchell to create the iconic billion-dollar global brand, John Paul Mitchell Systems.  

DeJoria also shares the mindset practices that helped him stay steady through rejection, why positivity is a discipline, and the “reorder business” principle every entrepreneur needs to understand if they want sustainable success.  

YOU WILL LEARN: 

• Why the phrase “success unshared is failure” continues to propel every part of DeJoria’s life.   
• The practical, as well as creative, tactics that DeJoria used to co-found and build and accelerate John Paul Mitchell Systems to its status as an iconic global brand.     
• How to develop rejection-proof resilience, stay positive under pressure, and the importance of building a business that earns repeat customers. 

MENTIONED IN THIS EPISODE:  

• Success Unshared is Failure by John Paul DeJoria 
• How to Win Friends and Influence People by Dale Carnegie 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“When you like what you do, who you do it with and who you do it for, you’re not working anymore.” — John Paul DeJoria 

“Forgive yourself first for anything you did that you regret. You cannot change yesterday's newspapers.” — John Paul DeJoria 

“When you start making money, do not change your lifestyle for one year.” — John Paul DeJoria 

“Entrepreneurs need to make sure their service or physical product is in the reorder business.” — John Paul DeJoria 

“The best advice I ever been given was from my mother — just be kind to one another.”  — John Paul DeJoria 

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