Z47 Moments 227: This company is building the IKEA of India
Beautiful things shouldn’t cost the world.
India exports - $13B in home decor annually, expected to cross - $21B by 2030.
Factories everywhere. But almost no global consumer brands built from here.
In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they’re building an India-to-world home decor brand, starting factory-first.
Abhik breaks down:
Why they chose B2B before B2C and how it creates predictability
How trust with factories and sofa changed payment terms from advances to credit
How they reduced working capital in a 90–120 day category to under 30 days
Why “value” in Western markets means quality first, not just price
How AI powers creative, catalog, and performance marketing
And what it takes to build a brand across borders, from India to the UK and beyond.
This is a conversation about systems, sequencing, and discipline. If you’re building in D2C, exports, supply chain, or global consumer categories, this episode offers a practical playbook.
Chapters
00:00 Why build a global brand from India
01:05 Founders’ background Amazon, Wayfair, Europe
02:10 India home decor opportunity $13B → $21B
03:30 Broken supply chain 8k–10k factories
05:00 Factory-first model explained
07:10 Starting with 4–5 factories → 30 today
09:20 Why cross-border must start B2B
11:40 Wayfair & Williams-Sonoma playbook
13:40 Selling to UK from India
15:10 Customer value 30–80% savings promise
17:10 Western home refresh behavior 4-year cycle
18:40 GTM B2B acquisition strategy
20:00 D2C strategy Why avoid marketplaces
21:40 Unit economics & working capital under 30 days
24:10 Pre-orders & dropshipping from India
26:00 ROAS, LTV/CAC & marketing efficiency
27:30 Selection & design prediction
29:00 Unexpected demand signals
30:20 AI-generated creatives & catalog
100% AI product imagery
35:10 2030 Long-term global brand ambition
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LinkedIn - / z47-vc #ikea #howtostartastartup