DAM Deep Dive: Orange Logic

In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Orange Logic, a long-standing player in the DAM space that has experienced remarkable growth over the past several years.

Joining Chris are Misti Vogt (Chief of Staff & Head of Customer Success), Jim Cavedo (Vice President of Solutions), and Brad Pearson (Senior Vice President of Product). Together, they explore Orange Logic’s origins, evolution, and perspectives on what makes a DAM platform adaptable, scalable, and future-ready.

Together, they explore:

• The origins of Orange Logic and how a photographer’s side project became an enterprise DAM platform.
• Customer success patterns, use cases, and lessons from organizations managing petabytes of content.
• How Orange Logic defines adaptability and what differentiates its approach to DAM adoption.
• The company’s technical foundations, product philosophy, and roadmap for AI and autonomous DAM.
• Industry challenges, DAM adoption trends, and what the next era of DAM might look like.
• Personal insights on leadership, culture, and the mantra behind “Be Orange.”

Guest Info:

Misti Vogt – Chief of Staff & Head of Customer Success, Orange Logic – https://www.linkedin.com/in/mistivogt/

Jim Cavedo – Vice President of Solutions, Orange Logic – https://www.linkedin.com/in/jimcavedo/

Brad Pearson – Senior Vice President of Product, Orange Logic – https://www.linkedin.com/in/bradtpearson/

Resources mentioned in this episode:

• Orange Logic – https://www.orangelogic.com/
• DAM Selection Masterclass – https://bit.ly/yourdamchoice
• C2PA – https://c2pa.org/
• AVP – https://www.weareavp.com/
• DAM Right Soundtraack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=b740229561b34318

Engage:

🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak