The GaryVee Audio Experience Content, Context, and Intent is Your Advantage | Event Planner Expo Keynote
Oct 11, 2019
Dive into the dynamic world of communication and content creation. Explore the impact of organic reach and which platforms are critical for engagement. Hear about the growth of podcast consumption and the battle between selfish and selfless content. Discover that value for the end consumer is the ultimate game changer. Plus, learn the importance of self-awareness and how kindness can drive growth. Engage with audience questions that dig deep into the essence of social media and personal branding.
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Transcript
Episode notes
LinkedIn Organic Reach
- LinkedIn's organic reach is currently very high, similar to Facebook's in 2011-2012.
- Provide valuable content to leverage this reach, even with a small audience.
TikTok Marketing Strategy
- Target moms through their daughters on TikTok, as daughters heavily influence moms' purchasing decisions.
- Create content that inspires daughters (aged 14-18) to talk about it with their moms.
Direct Mail vs. Digital
- People claim direct mail marketing works, but haven't tested comparable digital campaigns.
- Gary Vaynerchuk believes well-executed digital campaigns outperform direct mail.
