Success Story with Scott D. Clary Lavell Juan - Built a NASDAQ Company (Brag House) at 30 | How to Build Movements Not Companies
Oct 19, 2025
Lavell Juan Malloy, co-founder and CEO of Brag House Holdings, discusses engaging Gen Z through gaming and college sports. He shares insights on why Gen Z is hard to reach, emphasizing their need for authenticity and community over mere audiences. Lavell recounts his journey from securities lawyer to entrepreneur, sparked by personal experiences in college sports. He delves into the importance of grassroots culture, navigating major partnerships, and scaling while maintaining authenticity. His advice on taking calculated risks and surrounding oneself with the right people resonates throughout.
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Behavioral Data Is Far More Valuable
- Collect behavioral, permissioned data from engaged users rather than passive demographics.
- That data yields unique insights brands will pay for while preserving user experience.
Turning Fortnite Into College Baseball
- Brag House gamified college sports by mapping Fortnite-style mechanics to baseball to drive engagement.
- The test drew strong virtual attendance and kept students connected to real games.
Keep Creative Control With Big Partners
- When partnering with large institutions, demand autonomy to preserve community voice.
- Craft activations jointly but retain control over production and user experience.