Trapital Inside Grammy Week: Galas, Deal Rooms, and “The Two Grammys”
Feb 4, 2026
Tati Cirisano, music industry analyst at MIDiA Research, gives a behind-the-scenes look at Grammy Week and industry dynamics. She breaks down live vs. TV production, standout performances like Lauryn Hill and Cher moments, Bad Bunny’s commercial impact, prediction markets, and the networking and deal-making that happen during the week.
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Bad Bunny's Historic Commercial Breakthrough
- Bad Bunny's Grammy and Super Bowl run raised the bar for global, Spanish-language commercial success in US-dominated events.
- Streams alone don't equal revenue; geographic and paid/free mix matter for real commercial impact.
The Show Is Built For TV First
- The Grammys are produced for television, not the in-person audience, causing many live attendees to miss key visuals.
- Suites and floor areas prioritize networking over uninterrupted viewing, changing the attendee experience.
Robot Cameras Block In-Person Views
- Tatiana couldn't see Lady Gaga on stage due to robot cameras focused on TV capture, so she mostly listened to the performance.
- Even front-row or locked-in attendees sometimes get a worse view than TV viewers because of production setups.